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Senior Manager – Digital Content

Canadian Red Cross

This is a Contract position in Ottawa, ON posted June 29, 2021.

The Canadian Red Cross, part of the world’s largest humanitarian network, is hiring a Senior Manager – Digital Content. Do you have a passion for helping others and want to work with other dedicated individuals? Read further to find out if this role is right for you.

This role in our dynamic Digital Communications team is a cross-functional lead across many channels, specializing in web and supporting social media. You will create strategies and generate content for specific audiences, including the Francophone community in Quebec and across Canada. You will liaise with our marketing teams to enhance fundraising opportunities and corporate partnerships. You will develop engaging content for all channels in support of organizational goals and objectives.

Who you are:

  • Passion for written communication
  • Thrives on a challenge especially under high-pressure circumstances
  • Passion for exceptional customer service

You will enjoy:

  • Culture:  an organization that is guided by our fundamental principles of humanity, impartiality, neutrality, independence, voluntary service, unity and universality
  • Opportunity: to work with the best and brightest in the non-profit field, in an environment that promotes continuous learning, creativity and collaboration
  • Employee Benefits: achieve a work/life balance for you and your new team with competitive vacation time, generous personal days and flexible work arrangements
  • Meaningful Work:  you will be working on projects that support emergencies and save lives

As a Senior Manager – Digital Content you will:

  • Work directly with the Director, Digital Communications on editorial and content strategy planning 
  • Manage a team of content editors and creators in the development of updates for communications pages on
  • Guide national web and social content in French
  • Act as an essential connection between the national team and the Québec team for content creation and digital campaign management
  • Liaise with marketing team for website content strategy and updates (home page, new sections, etc.)
  • Support marketing content requests and paid social media campaigns
  • Participate in the development of and maintain the strategy and direction for community building and engagement
  • Provide the Senior Manager, Social Media with social media monitoring and insights
  • Analyze campaign results and provide recommendations to inform decision-making for future campaigns, including social advertising and other promotional tools
  • Create content for social media channels (including but not limited to blog posts, photos, videos, and Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok)
  • Plan and create social media content for executive management
  • Support third-party app development and content
  • Monitor designated social media channels, feedback and answer general community questions or facilitate the response to customer questions through working with internal channels
  • Understand current community trends, opinions, concerns, general topics of conversation, etc. specific to the work of Canadian Red Cross
  • Exhibit a savvy and professional persona to online community members via expert written communication skills and in person
  • Build relationships with cross-functional teams in order to understand their needs and goals, and ensure that the community perspective is being considered
  • Contribute to regular reporting on social media activities by the Canadian Red Cross (monthly, quarterly, and as required during emergencies)
  • Maintain an understanding of trends, feedback and metrics of similar communities external to the organization
  • Provide on-call assistance during weekends, emergencies and appeals

We’re looking for:

  • Requires a minimum of six to ten years of experience in communications and client relations in the area(s) of Public Relations/Communications or Marketing/Advertising
  • Experience managing a team of content creators
  • Strong experience in managing and developing web content
  • Excellent verbal, interpersonal and relationship building skills
  • Demonstrated active involvement in social networking (blogs, communities)
  • Highly developed and influential communication, facilitation and presentation skills at all levels of the business organization
  • Strong analytical and organizational skills
  • Has a bachelor’s or associates degree in marketing, communications, or has work experience or training in PR, online marketing or similar field
  • Dedicated to social media, and has knowledge of relevant and emerging tools
  • Experience sourcing and managing content development and publishing
  • Discretion to identify threats, crises and opportunities in user generated content
  • Has excellent verbal and written communication skills and an ability to work individually on a project or in a team environment
  • Ability to communicate results to management and in a fast-paced environment
  • Bilingualism French/English as a requirement


At the Canadian Red Cross, our mission is to improve lives of vulnerable people. We are driven by the power of humanity to create a diverse, accessible and equitable work environment. We celebrate uniqueness of every human being regardless of your race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, physical or mental disability, gender identity or expression.

Please notify us as soon as possible of any adaptive measures you might require at any stage of the recruitment process.